Wanting to be a full-time author and working at an EDJ full time is not fun. You have to do three jobs at the very least four or five if you have a family at home, which I don't, unless you count the dogs.
7AM or earlier - Wake up to a dog whimpering in my bedroom. Go to the lavatory to you...know. Then put on sneakers or something and walk the dogs, yes, in my PJs because I don't care. lol
7:30AM Give dogs snacks, check emails and social media and put on the news, then shower and get ready for work.
8:20AM - Arrive at the EDJ. Check work email. Open Facebook. Schedule promos for myself and two publishing houses and share for friends on various pages or profiles. Check the status of my ads if any are running to see how they're doing. Check out my Publisher & Writer groups for any new releases or new promos to share. Check novelrank to see if any of my books are selling. If I see a sale, I usually go and post a few extra promos. If I don't see sales, I usually go and post a few extra promos. LOL
9AM Start work.
10:30AM - Take a quick 15 minute break to post some more promos and check social media for any messages. Check novelrank to see if any of my books are selling.
12PM Lunchtime! Ha! Post Lunchtime fun on my page, post a few more promos if I have the time, eat my lunch, check for messages.Check novelrank to see if any of my books are selling.
3PM - Another quick 15 minute break to post some promos. Check novelrank to see if any of my books are selling.
5PM - Head home. Sometimes walk the dogs when I get in, if not, it's straight to the bedroom to put the PJs back on!
5:30PM - Check emails and messages, post some more promos, check and like posts on Instagram, Pinterest, and Tumblr (every other day) because I don't use these as often as the others. Check novelrank to see if any of my books are selling.
6:30PM - Dinner and the Daily Show (usually) or the News.
7:30PM - Post more promos, check the status of my ads if I'm running any.
8PM Walk the dogs again.
8:30PM - This all depends on the day and if there is any TV shows on. I will usually post more promos, check messages and emails and either settle in for some editing, writing or TV watching.
10:30PM (if I'm writing, this could be 11 or 12 or even 1 if I'm lucky) Get ready for bed, which includes checking novelrank once more, posting promos, checking to see if anyone needs promo shares, then go to bed,
On the weekends I tend to do more promos and writing as well as website updates, searching for more posters for promo, making promos, or book trailers or set up blogs if I have any while also trying to take some time to visit with friends or family or just have some Jenn time. :-)
Exciting, huh?
Showing posts with label Promotion. Show all posts
Showing posts with label Promotion. Show all posts
September 16, 2016
July 28, 2014
Facebook Promos. What I've learned and paying it forward!
I have a great mix of people reading my blog. Some of you are authors, musicians, artists, models, others are fellow pop culture geeks, readers, friends, family...you get the idea.
This post is probably more for authors, but anyone who uses the internet to advertise can probably pick up a tip or two.
As you know, I've been promoting a few books hardcore the last couple of months on Facebook. I don't have a large budget, so this should be helpful to people in similar circumstance.
Here's what I used, how it works, and the results I got.
Facebook -Events, Ads, and Groups:
Hosting an Event on Facebook is a great way to make new friends, promote your brand, and even make some sales depending on what you have to offer.
Two weeks before my latest book release, I set up an Event Party. I invited lots of friends and family, and ask my fellow publishing house authors and author friends to help me spread the word. 172 people, half of which I didn't know prior, clicked to "Join the Event". For my first ever event, I thought I did rather well.
One week before the book release, I had a daily giveaway via donated ebooks from author friends. This helped to generate buzz and readers invited other readers. Awesome!
On the day of the Event, I had a 4 hour window of giveaways, with a new prize every half hour, and promoted my grand prize drawing. Anyone who wanted the grand prize was asked to leave their purchase code for the book in the comments! I was skeptical about doing this, but it generated more sales that I ever imagined! The party was a lot of fun, I sold books, and gained new readers. Win-Win!
During the Event Day and several days after I ran two different Facebook promotion. One was a sponsored ad and the other boosted specific posts I had on my Author page to gain visibility among my followers.
The minimum magic budget seems to be $5 per day for me. The good thing about Facebook is that you can set daily and lifetime limits so you won't go over a certain amount. Facebook will also bill you at a specific dollar point if you ask them to. Learning Facebook ads can take some time, but there are help sections, videos on the internet, and friends out there who can help you, but it's best to learn the basics it on your own first. The main thing to know is you can BID for Impressions, Engagements, and Clicks.
Impressions are usually by the thousand and are basically a fly by advertisement, it will show up 1000 times on a web page. This helps you show up more, but not necessarily get the attention you want.
Engagements are when people like, comment, or share the post.
Clicks are for when people physically click the link you have in the ad, which usually takes you to another webpage where someone can buy your product.
Each product and ad are different. Getting clicks is more expensive but so far in my experience more effective, but on occasion I do change it up to get it in front of different people. You can change the add constantly, switching from Impression to Engagements to Clicks and back. You can also keep track of this on your own with trackable url links. I use smart url. It will show you the number of time each link you set up is clicked. I highly recommend it to help keep track of any promos you do.
Lastly, posting in Facebook Groups can be helpful, too, if done right. The key is to find promotion or advertising groups for your products. There are many out there and most are open to everyone.
Facebook puts all your groups in a list with the most recently accessed ones up top. If you are posting multiple posts, pay attention to this list. Start on the bottom and work your way up.
When you get to each group, READ THE ABOUT SECTION FIRST! Make sure they allow promotions and advertising. Some groups are just for networking and not promotion. Next, scroll down a for a few seconds to make sure you haven't posted recently. If you spam groups multiple times a day for days in a row they may kick you out. They are trying to help all authors and don't want any one person clogging up the groups with multiple posts.
Above and beyond the promotions listed above on Facebook, you also have your personal profile and Fan Page to help you promote with no additional costs. Branching out beyond Facebook to Twitter, Google+, and other social media outlets may be right for you, too, and if you're just getting started, check out my helpful guide here: http://jennafern.blogspot.com/2013/02/facebook-twitter-pinterest-oh-my-social.html
Hope this helps a bit and remember to pay it forward. :-)
This post is probably more for authors, but anyone who uses the internet to advertise can probably pick up a tip or two.
As you know, I've been promoting a few books hardcore the last couple of months on Facebook. I don't have a large budget, so this should be helpful to people in similar circumstance.
Here's what I used, how it works, and the results I got.
Facebook -Events, Ads, and Groups:
Hosting an Event on Facebook is a great way to make new friends, promote your brand, and even make some sales depending on what you have to offer.
Two weeks before my latest book release, I set up an Event Party. I invited lots of friends and family, and ask my fellow publishing house authors and author friends to help me spread the word. 172 people, half of which I didn't know prior, clicked to "Join the Event". For my first ever event, I thought I did rather well.
One week before the book release, I had a daily giveaway via donated ebooks from author friends. This helped to generate buzz and readers invited other readers. Awesome!
On the day of the Event, I had a 4 hour window of giveaways, with a new prize every half hour, and promoted my grand prize drawing. Anyone who wanted the grand prize was asked to leave their purchase code for the book in the comments! I was skeptical about doing this, but it generated more sales that I ever imagined! The party was a lot of fun, I sold books, and gained new readers. Win-Win!
During the Event Day and several days after I ran two different Facebook promotion. One was a sponsored ad and the other boosted specific posts I had on my Author page to gain visibility among my followers.
The minimum magic budget seems to be $5 per day for me. The good thing about Facebook is that you can set daily and lifetime limits so you won't go over a certain amount. Facebook will also bill you at a specific dollar point if you ask them to. Learning Facebook ads can take some time, but there are help sections, videos on the internet, and friends out there who can help you, but it's best to learn the basics it on your own first. The main thing to know is you can BID for Impressions, Engagements, and Clicks.
Impressions are usually by the thousand and are basically a fly by advertisement, it will show up 1000 times on a web page. This helps you show up more, but not necessarily get the attention you want.
Engagements are when people like, comment, or share the post.
Clicks are for when people physically click the link you have in the ad, which usually takes you to another webpage where someone can buy your product.
Each product and ad are different. Getting clicks is more expensive but so far in my experience more effective, but on occasion I do change it up to get it in front of different people. You can change the add constantly, switching from Impression to Engagements to Clicks and back. You can also keep track of this on your own with trackable url links. I use smart url. It will show you the number of time each link you set up is clicked. I highly recommend it to help keep track of any promos you do.
Lastly, posting in Facebook Groups can be helpful, too, if done right. The key is to find promotion or advertising groups for your products. There are many out there and most are open to everyone.
Facebook puts all your groups in a list with the most recently accessed ones up top. If you are posting multiple posts, pay attention to this list. Start on the bottom and work your way up.
When you get to each group, READ THE ABOUT SECTION FIRST! Make sure they allow promotions and advertising. Some groups are just for networking and not promotion. Next, scroll down a for a few seconds to make sure you haven't posted recently. If you spam groups multiple times a day for days in a row they may kick you out. They are trying to help all authors and don't want any one person clogging up the groups with multiple posts.
Above and beyond the promotions listed above on Facebook, you also have your personal profile and Fan Page to help you promote with no additional costs. Branching out beyond Facebook to Twitter, Google+, and other social media outlets may be right for you, too, and if you're just getting started, check out my helpful guide here: http://jennafern.blogspot.com/2013/02/facebook-twitter-pinterest-oh-my-social.html
Hope this helps a bit and remember to pay it forward. :-)
Subscribe to:
Posts (Atom)